Polymarket Partners With Genius Sports for Live Streaming, Official Settlement Data, and Integrity Monitoring
Polymarket has partnered with Genius Sports — the official data and streaming provider for the NFL, NCAA, Serie A, and dozens of other leagues — for Polymarket's CFTC-regulated US platform. The deal provides exclusive live streaming rights, official event data for contract settlement, and access to Genius Sports' league integrity information-sharing infrastructure. It makes Polymarket the first CFTC-regulated prediction market to integrate live sports streaming with real-time event contracts.
Polymarket has agreed a partnership with Genius Sports, the official real-time sports data and streaming provider whose client list includes the NFL, NCAA, Serie A, and hundreds of other leagues. Genius Sports is a UK-founded, NYSE-listed company — well known to British readers as the data infrastructure behind most regulated UK and European sportsbook settlement systems. The deal covers three things: exclusive streaming rights across selected competitions (including Serie A) for Polymarket's US users, official data for settlement of sports event contracts, and participation in Genius Sports' integrity information-sharing processes with leagues and governing bodies.
The live streaming integration is the most commercially novel element. Polymarket becomes the first CFTC-regulated prediction market to pair live sports coverage with real-time event contracts in the same interface — a watch-and-trade product that traditional sportsbooks have not been able to offer at scale due to streaming licensing constraints. For UK readers, this format will be recognisable: Bet365's live streaming within its betting interface has been a competitive advantage in the UK market for over a decade. Polymarket is replicating that model on a CFTC-regulated US platform for the first time, using Genius Sports' league rights rather than building its own.
The official settlement data component aligns Polymarket's contract resolution standard with the same verified data feeds that Genius Sports supplies to the NFL, the leagues, and the regulated sportsbook industry — including DraftKings and FanDuel. That is the same standard UK bookmakers must meet under Gambling Commission licensing conditions. The integrity information-sharing provision is directly responsive to the Group of Copenhagen's report from 23 July, which flagged Polymarket by name for the Balogun market (opened before FIFA confirmed his suspension was lifted) and the $4.8 million Spain-not-to-win position. Joining Genius Sports' network gives leagues real-time visibility into Polymarket's market activity — a structural compliance step that the Group of Copenhagen's report effectively demanded.
For UK readers, the deal's broader implication is significant. Genius Sports already operates at the centre of UK and European sports data licensing. A Polymarket platform with official league streaming, official settlement data, and a formal league integrity arrangement looks structurally similar to what a Gambling Commission licence would require — even though Polymarket does not hold one. If prediction markets eventually seek UK regulatory approval, the Genius Sports infrastructure would be a material part of the compliance case. The deal is also the clearest signal yet that Polymarket is positioning its US product as direct competition to licensed sportsbooks, not as a distinct financial instrument category — a positioning that strengthens the entertainment argument but complicates the legal argument that sports event contracts are not gambling.
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